Checks - VV Edition by Jack Butcher
Project: Checks VV Edition by Jack Butcher
Original Post: 0.20 ETH
ETH Current Floor Price: 0.72 ETH
Created in January of 2023, Jack Butcher released an open edition NFT called Checks. He tweeted a photo of the 80 check artwork with the caption: “This artwork may or may not be notable.” Well clearly, it was notable. Lets dive in.
What is Checks and who is Jack Butcher?
Jack Butcher is the founder and creator of Visualize Value. VV is known for sharing profound messages with the repeated use of a simple graphic system. They offer unique and powerful courses that can be found on on Visualize Value’s website. Learn more here
“Customers, Communities.”
The clean, simple and aesthetic brand has really caught the eye of collectors and NFT enthusiasts. Attention economy is everything in web3 and grabbing peoples attention is something Jack has seemed to master. These black and white visuals challenge, provoke, and inspire thoughts and ideas. The consistency of content and staying on brand for a consistent time period has really made what this ecosystem what it is today. Some may say it came out of nowhere, but if you look deeper, this has been an 18 month journey and all the pieces seem to have come together to create a perfect storm of attraction to Checks and this experimental social process.
Here are some comments from Jack from his website regarding where he came from, his journey is growing VV leading into the release of Checks.
”I spent 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands. Fun, but the opposite of freedom. So, in search of freedom, I started my own advertising agency. No fun, and even less freedom. After two years of iteration, I figured out how to transition to highly-specialized (and fun) consulting, and a product business that scales infinitely. The insight behind this transition?
Productizing myself. Visualize Value is the product of that transition, a project I've used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 500,000 people. If you'd have told me this story 18 months ago, I wouldn't have believed you. Now I spend all of my time making things that make it easier to learn, teach, build, and sell. Before building things for people like you and me, I was building things for people like this:”
Checks VV
On January 3rd 2023, the Checks’ open edition saw 16,031 NFTs minted for $8 USD and are now selling for over $900 USD and has traded over $11.9mm dollars in secondary sales.
The timing of the “Blue Check Mark” could not be more ironic and culturally relevant. As referenced in the below image from Jack’s twitter, the “check mark” is now a symbol that now sits behind an $8 dollar subscription barrier.
”The intent of this piece is to capture a moment in time - the shifting context in which the process of verification takes place, in a society dominated by electronic culture and communication. The coveted check mark that was previously a badge bestowed by institutions, is now a symbol that merely means the holder can afford and is prepared to pay for it”
If no one is verified, everyone is verified.
If no one is notable, everyone is notable.”
“Checks is an infinite canvas for expression that is designed to challenge the concept of ownership and authorship in the age of the internet.”
Upcoming Reveal
As shared on twitter collectors of Checks can look forward to a really exciting reveal as well the release of the burn mechanism. With the burn, comes a decrease in supply that is currently at 16,031.
Before we break down the reveal, here is how the “burn” will work. Both the reveal and burn play a part in this process.
Burn (2) 80 Check → Receive (1) 40 Check
Burn (2) 40 Check → Receive (1) 20 Check
Burn (2) 20 Check → Receive (1) 10 Check
Burn (2) 10 Check → Receive (1) 5 Check
Burn (2) 5 Check → Receive (1) 4 Check
Burn (2) 4 Check → Receive (1) 1 Check
Burn (64) 1 Check → Receive (1) 1 Black Check
Here is where things get even more interesting with the reveal and something collectors are enthusiastically anticipating.
”On chain Originals inherit the characteristics of their parents in proportion to their occurrence.”
(via @jackbutcher)
Test Sample (via @jalil_eth)
Test Sample (via @jalil_eth)
Obtaining a Black Check
You would need to obtain (4,096) 80 Check’s to get (1) Black Check. At current prices this is well over 1000-2000 ETH in total.
Its safe to assume the first black check will most likely be held in a DAO or high level investing group. 4906 potential participants or a massive whale with way too much ETH.
Current Statistics:
Live Date can be found here
Don’t Trust - check.